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Wood flooring sector looking strong, says research

Recent market research has been published by the AMA detailing the prospects for growth in the wood and laminate floorcoverings market over the next few years.

The AMA data found that while in 2012, wood flooring accounted for 16% of the total UK floor coverings market, this is lower than previous highs. Indeed, between 2007 and 2011, figures suggest that sales of wood laminates fell by 30%. Presumably, as homeowners began to feel the pinch of a difficult economy.

However, the research suggests that the UK market as a whole has now risen and stabilised during 2013, and this is encouraging news for purveyors of all types of wood flooring from Liverpool to Leicester. It is also worth noting that businesses offering higher-quality products appear to be strengthening their position in the market, as consumers are moving away from lower priced products that may be of poorer quality.

Solid wood and engineered flooring is generally aimed at the middle and upper sectors of the market, which has been less susceptible to the financial volatility seen at the discounted or lower end of the market.

The report goes on to suggest that the market is expected to see growth of 1 – 2% between 2013 and 2016, and whilst it may be longer before the market sees its growth return to pre-recession highs, it is still considered positive news for flooring contractors across the UK. The research indicates that homeowners are again electing to make home improvements, and this is potentially led by people who are unable or unwilling to buy property and instead elect to renovate.

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