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Theatre floor tells its own tales

The Royal Exchange Theatre in Manchester has developed a novel way to raise much needed funds by encouraging people to write their stories on the floor.

The theatre was established in Manchester in 1972 and puts on a varied selection of plays each year, but costs over £500K a year to maintain. To keep ticket prices low, the theatre raises donations from corporate partnerships and donations from private individuals.

For £500, people can have a seat plaque installed, and £1,000 buys a floor plaque.

The plaques are located throughout the theatre’s Great Hall. A message can be engraved on them, which can range from just a name to a message to a loved one. Many people use a floor plaque to honour the birth of a child, or commemorate an anniversary. Some plaques are used to commemorate a loved one who has passed away.

Jo and Alasdair first met at the theatre and, when their first child was born, they celebrated the occasion by donating a floor plaque.

One reaction to seeing her name on the floor was described by a donator, who said:

“When my sister saw her floor plaque she was absolutely overwhelmed… and thinks it’s the most thoughtful, special and original present she has ever received. There were even tears!”

If you are a non-profit organization with large solid flooring in your Wirral, Cheshire or North Wales premises, then floor plaques can be a unusual way to raise money and add interest to your floor.

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