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Pinterest benefits from British enthusiasm for DIY

The social bookmarking site Pinterest is based in the USA, but its UK version has gained users recently in part through their liking of DIY.

During the last year, British users of the service have doubled and over half of them have searched for DIY items according to statistics released by Pinterest. The influence of the site could lead to more individuals wanting floor sanding on the Wirral. Evan Sharp, a co-founder of the business, has told The Guardian:

“We see a lot of similarities between the UK and elsewhere in the world, although gardening is much more prominent in the UK.”

Wherever they are located, Pinterest users can construct boards of their own. In Britain, over a third of users have reportedly put up home decorations. Although Pinterest is sometimes perceived as a feminine service, it is trying to avoid the stereotype and boosting an appreciation of DIY could help in this area.

Pinterest is also concerned to tap into what is distinctively British about UK culture. As a result, the organisation has entered into partnerships with major brands like Waitrose, Marks and Spencer, and Manchester United. The latter choice is apparently connected with the effort of the business to cultivate a more masculine image than it used to possess.

Although Pinterest has engaged with British brands, it could move further in that direction. It might connect with DIY companies if it opts to get into the world of bought or promoted pins. This kind of advertising is ready to be launched in the United States.

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