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Online boost to floor and furniture retailers

The British Retail Consortium has revealed recently that online trade accounted for 18.6% of non-food sales in the run up to Christmas.

December itself saw an increase to 19.2%, which is noteworthy when compared to the overall retail sales during this period, which saw a 0.4% increase. Significant amongst the figures detailed within this report is the third of online sales attributed to the furniture and flooring sector.

The increasing demand for an online presence is vital for retailers hoping to secure trade with a public whose spending habits are diversifying. The BRC report also goes on to detail several of the reasons for this increase. It suggested that increased technology usage, with devices such as smartphones and tablets, allows for consumers to shop at any time of the day and also make use of companies that can offer faster delivery services.

The most successful online retailers this year are those offering consumers flexibility over many channels. The Christmas period saw the clothing sector represent 21.2% of sales, electrical goods increase from 11.9% to 14.4%, whilst furniture and flooring retailers held nearly a third of the sales.

Even though the figure for the furniture and flooring sector was down slightly from last year’s 32.6%, it still shows that the market for these products is strong, and that more and more people are utilising the internet and other time-saving technology to order their hardwood or laminate flooring. From Liverpool to London, flooring retailers are seeing their online presence make a real difference at a time when physical trade and high-street footfall is fragile.

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