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Kingfisher considers opening extra Screwfix outlets

In a sign that the British appetite for DIY may be on the up, Kingfisher has announced that it might open 200 additional Screwfix stores within the UK.

Kingfisher is the owner of Screwfix and B&Q, and is a big player in the DIY sector. Although it has developed a strategy of reducing its B&Q outlets, its intention to open more Screwfix shops apparently underlines the strength of its commitment to the sector. The chief executive for Kingfisher, Veronique Laury, has said:

“I am pleased that we have delivered a solid first half of the year. There remains a lot to be done, however.”

Kingfisher has elected to pursue quite a complex corporate strategy. It has begun to reduce the number of different items that it sells to the public. There is not a large degree of overlap between the products that are sold by the different arms of its empire. This means that for some bigger jobs across the north of England, such as floor sanding in Liverpool, may still be best left to the professionals.

The central idea is that it will be more efficient if it sells fewer items than it currently does. At present, the consumer can choose between 393,000 products that are sold by the corporation as a whole.

By 2016, 60 fresh Screwfix stores should be ready for use. Like-for-like sales at Screwfix have been on the rise, as outlets specialise in selling tools, electrical equipment and plumbing gear. It has reported that progress has been aided at the chain by the rise of digital technology.

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