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DIY appeal questioned following B&Q closures

The appetite of Brits to engage in DIY has come into the spotlight recently, following the announcement that 60 B&Q stores are to be axed.

Véronique Laury, who is the new chief executive of the home improvement brand’s parent company Kingfisher plc, made the decision to close the outlets. She has suggested that local consumer requirements can be addressed, with less space being used.

However, the move has triggered some debate about whether there is a lot of desire for DIY products among young people. If there are shortages in DIY skills, then experts can deliver floor sanding in the Wirral.

Matt Woodhams, a retail specialist for Added Value, has said:

“The issue with B&Q’s brand is it doesn’t communicate the clarity of purpose it once did and no longer has a clearly defined view of its role in the retail landscape.”

Nonetheless, intense competition in the DIY sector does not mean that people are no longer interested in the activity. Woodhams has stressed that accessing products online is more commonplace than it used to be.

In addition, he has pointed out that B&Q is facing a challenge from John Lewis. At the same time, Screwfix is putting on more pressure. As a result of such factors, Laury has apparently pleased some of her shareholders by making the tactical adjustment.

The French businesswoman became head of Kingfisher at a time when the sales and profits of the group were slipping. She has confidence in the future of home improvement, but she believes that new ways of working are required for her corporation to achieve its full potential.

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